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Balmain’s New “Unforgettable” Fragrance is Another Hyped-Up Marketing Campaign

In the past, the Balmain brand has been known for being cost-effective and luxurious. The new fragrance from Balmain is a departure from this image. With a suggested retail price of $260, it is not affordable for most people who want to wear it or people who like it.
This marketing campaign is an example of reputation-building in disguise. A key aspect of marketing is to make sure that your product or service has a good reputation. This includes pricing the product at a high price point to keep up with other brands in its category.
Scientists analyzed data from more than 5,000 U.S. households who used Google Home devices and found that 49% of them used voice commands to do everyday tasks like set alarms, play music, buy products online.

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